AQ aquavit

company profile (2010)
This ongoing project included designing the entire brand identity for AQ New Norwegian Aquavit, as well as developing the branding strategy and packaging for their entire range of spirits.

The first product release, XQ Extra Fine Aquavit, is the first ever aquavit to be matured in cognac casks. The design hints at a modern, innovative approach to aquavit-making, while at the same time maintaining an uncompromising quest for quality.